Return on investment (ROI) is a way to measure the effectiveness of advertising.


Promotional items display company logos, contact information, brand messages or any other significant information. Learning about the ROI of different forms of advertising can help businesses to make good choices when deciding where to use their marketing fund. Advertising can be expensive, and there's nothing worse than spending a lot of money on a campaign that doesn't bring in any new business. Promotional Products offer a better ROI than almost any other type of marketing out there, including television ads and print ads. These products can then be distributed to prospective and existing customers, with the idea the customer will retain and use the item. This gives the customer a constant reminder of whose name and message that products bears.

Promotional products can be used in a variety of ways for companies of every size.


A few of the more commonly used ways are:

  1. Increase brand awareness
  2. Trade show giveaways to increase traffic
  3. Business development
  4. Retain current business
  5. Help push a new message or initiative
  6. Draw in new business for new ventures